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Jewelry with a story to tell.

From personalized keepsakes and birthstones to everyday pieces made to be worn on repeat, discover the Guftugu collection, sentimental jewelry designed to celebrate the people, moments and little things that mean the most.

Find a piece for your story, or one to start a new chapter.
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  • The Heart Birthstone Pendant

    The Heart Birthstone Pendant

    The Heart Birthstone Pendant
    Rs.600.00 PKR
  • The Square Birthstone Pendant

    The Square Birthstone Pendant

    The Square Birthstone Pendant
    Rs.600.00 PKR
  • The Initial Pendant

    The Initial Pendant

    The Initial Pendant
    Rs.800.00 PKR
  • The Round Birthstone Pendant Mini

    The Round Birthstone Pendant Mini

    The Round Birthstone Pendant Mini
    Rs.500.00 PKR
  • Gold annulet chain necklace on a light purple background

    The Connected Chain

    The Connected Chain
    Rs.1,800.00 PKR
  • Twelve small gold-tone round birthstone pendants with round faceted rhinestones in assorted colors, arranged in a circular pattern on a white background.

    Round Birthstone Pendant

    Round Birthstone Pendant
    Rs.800.00 PKR
  • A delicate gold eternity ring featuring a continuous row of small, round-cut light pink gemstones, shown on a clean white background. 14K gold-plated, 316L stainless steel, durable, tarnish-free

    October Birthstone Ring

    October Birthstone Ring
    Rs.2,900.00 PKR
  • A thin yellow gold eternity ring featuring a row of round-cut deep blue sapphires, presented on a clean white background. 14K gold-plated, 316L stainless steel, durable, tarnish-free ring

    September Birthstone Ring

    September Birthstone Ring
    Rs.2,900.00 PKR
  • A thin dainty eternity gold ring band with small green gemstones. 14K gold-plated, 316L stainless steel, durable, tarnish-free ring.

    August Birthstone Ring

    August Birthstone Ring
    Rs.2,900.00 PKR
  • April Birthstone Ring

    April Birthstone Ring

    April Birthstone Ring
    Rs.2,900.00 PKR
  • The Gentle Chain
    Sold out

    The Gentle Chain

    The Gentle Chain
    Rs.1,500.00 PKR
  • The Bold Chain
    Sold out

    The Bold Chain

    The Bold Chain
    Rs.2,200.00 PKR
  • A delicate yellow gold eternity ring band featuring a row of small round-cut yellow gemstones on a plain white background. 14K gold-plated, 316L stainless steel. durable and tarnish-free

    November Birthstone Ring

    November Birthstone Ring
    Rs.2,900.00 PKR
  • A yellow gold eternity ring featuring a single row of small, round-cut purple gemstones on a plain white background. 14K gold-plated, 316L stainless steel, durable, tarnish-free ring.

    June Birthstone Ring

    June Birthstone Ring
    Rs.2,900.00 PKR
  • May Birthstone Ring

    May Birthstone Ring

    May Birthstone Ring
    Rs.2,900.00 PKR
  • February Birthstone Ring

    February Birthstone Ring

    February Birthstone Ring
    Rs.2,900.00 PKR
  • January Birthstone Ring

    January Birthstone Ring

    January Birthstone Ring
    Rs.2,900.00 PKR
  • Paper clip chain, 18K gold-plated stainless steel

    The Confident Chain

    The Confident Chain
    Rs.1,800.00 PKR
  • The Playful Chain

    The Playful Chain

    The Playful Chain
    Rs.1,900.00 PKR
  • Amouré Earrings
    Sale

    Amouré Earrings

    Amouré Earrings
    Rs.2,000.00 PKR Rs.2,500.00 PKR
  • Melodie Hoops
    Sale

    Melodie Hoops

    Melodie Hoops
    Rs.1,600.00 PKR Rs.2,000.00 PKR
  • Round Birthstone Necklace

    Round Birthstone Necklace

    Round Birthstone Necklace
    Rs.2,600.00 PKR
  • Initial Necklace

    Initial Necklace

    Initial Necklace
    Rs.2,600.00 PKR
  • A delicate gold chain necklace with small ball accents and a small heart-shaped pendant featuring a green inlay, shown worn on a model's neck. august heart birthstone, 18K gold-plated, stainless steel necklace, non-tarnish, water-resistant

    The Heart Birthstone Necklace

    The Heart Birthstone Necklace
    Rs.2,800.00 PKR