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Jewelry with a story to tell.

From personalized keepsakes and birthstones to everyday pieces made to be worn on repeat, discover the Guftugu collection, sentimental jewelry designed to celebrate the people, moments and little things that mean the most.

Find a piece for your story, or one to start a new chapter.
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  • Gold necklace with a pearl pendant on a white background

    Droplet Pearl Necklace

    Droplet Pearl Necklace
    Rs.1,800.00 PKR
  • Moonrise Ring

    Moonrise Ring

    Moonrise Ring
    Rs.3,800.00 PKR
  • Constellation Necklace - Silver

    Constellation Necklace - Silver

    Constellation Necklace - Silver
    Rs.4,600.00 PKR
  • Hush Hoops - Silver

    Hush Hoops - Silver

    Hush Hoops - Silver
    Rs.2,800.00 PKR
  • Hush Hoops - Gold

    Hush Hoops - Gold

    Hush Hoops - Gold
    Rs.2,800.00 PKR
  • Round Birthstone Necklace

    Round Birthstone Necklace

    Round Birthstone Necklace
    Rs.2,600.00 PKR
  • Initial Necklace

    Initial Necklace

    Initial Necklace
    Rs.2,600.00 PKR
  • A delicate gold chain necklace with small ball accents and a small heart-shaped pendant featuring a green inlay, shown worn on a model's neck. august heart birthstone, 18K gold-plated, stainless steel necklace, non-tarnish, water-resistant

    The Heart Birthstone Necklace

    The Heart Birthstone Necklace
    Rs.2,800.00 PKR
  • Golden Hour Bracelet - Silver

    Golden Hour Bracelet - Silver

    Golden Hour Bracelet - Silver
    Rs.6,500.00 PKR
  • Golden Hour Bracelet - Gold

    Golden Hour Bracelet - Gold

    Golden Hour Bracelet - Gold
    Rs.6,500.00 PKR
  • A 18K gold-plated gold chain necklace with gold initial pendants paved with small clear rhinestones

    The Initial Bracelet

    The Initial Bracelet
    Rs.1,700.00 PKR
  • A thin yellow gold eternity ring band featuring a continuous row of small round-cut light ruby rhinestones, shown on a clean white background. 14K gold-plated, 316L stainless steel, durable, tarnish-free ring.

    July Birthstone Ring

    July Birthstone Ring
    Rs.2,900.00 PKR
  • The Promise Choker

    The Promise Choker

    The Promise Choker
    Rs.2,500.00 PKR
  • Lover Earrings

    Lover Earrings

    Lover Earrings
    Rs.1,500.00 PKR
  • The Curious Chain

    The Curious Chain

    The Curious Chain
    Rs.2,200.00 PKR
  • The Grounded Chain

    The Grounded Chain

    The Grounded Chain
    Rs.2,500.00 PKR
  • The Open Heart

    The Open Heart

    The Open Heart
    Rs.2,400.00 PKR
  • The Fearless Chain

    The Fearless Chain

    The Fearless Chain
    Rs.2,400.00 PKR
  • Eidi Envelopes

    Eidi Envelopes

    Eidi Envelopes
    Rs.1,500.00 PKR
  • Bleu Bracelet

    Bleu Bracelet

    Bleu Bracelet
    Rs.1,900.00 PKR
  • Amouré Earrings
    Sale

    Amouré Earrings

    Amouré Earrings
    Rs.2,000.00 PKR Rs.2,500.00 PKR
  • Chérie Earrings
    Sale

    Chérie Earrings

    Chérie Earrings
    Rs.2,000.00 PKR Rs.2,500.00 PKR
  • Adore Earrings

    Adore Earrings

    Adore Earrings
    Rs.1,800.00 PKR
  • Enchantress Earrings
    Sale

    Enchantress Earrings

    Enchantress Earrings
    Rs.1,600.00 PKR Rs.2,000.00 PKR

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Birthstone Rings

Birthstone Rings

Bracelets

Bracelets

Earrings

Earrings

Necklace

Necklace

Pendants

Pendants