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Jewelry with a story to tell.

From personalized keepsakes and birthstones to everyday pieces made to be worn on repeat, discover the Guftugu collection, sentimental jewelry designed to celebrate the people, moments and little things that mean the most.

Find a piece for your story, or one to start a new chapter.
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  • A silver-toned bracelet featuring a series of irregular, teardrop-shaped zircon stones set in silver-toned stainless steel metal, complete with an adjustable link chain and a small hanging brand tag.

    Golden Hour Bracelet

    Golden Hour Bracelet
    Rs.6,500.00 PKR
  • A gold chain bracelet featuring ten oval bezel-set zircon stones, displayed on a clean white background. 18K gold-plated stainless steel Zircon stones

    Golden Hour Bracelet

    Golden Hour Bracelet
    Rs.6,500.00 PKR
  • A 18K gold-plated gold chain necklace with gold initial pendants paved with small clear rhinestones

    The Initial Bracelet

    The Initial Bracelet
    Rs.1,700.00 PKR
  • A thin yellow gold eternity ring brand featuring a continuous row of small round-cut blue gemstones, 14K gold-plated, 316L stainless steel

    December Birthstone Ring

    December Birthstone Ring
    Rs.2,900.00 PKR
  • A thin yellow gold eternity ring band featuring a continuous row of small round-cut light ruby rhinestones, shown on a clean white background. 14K gold-plated, 316L stainless steel, durable, tarnish-free ring.

    July Birthstone Ring

    July Birthstone Ring
    Rs.2,900.00 PKR
  • March Birthstone Ring

    March Birthstone Ring

    March Birthstone Ring
    Rs.2,900.00 PKR
  • The Promise Choker

    The Promise Choker

    The Promise Choker
    Rs.2,500.00 PKR
  • Lover Earrings

    Lover Earrings

    Lover Earrings
    Rs.1,500.00 PKR
  • The Curious Chain

    The Curious Chain

    The Curious Chain
    Rs.2,200.00 PKR
  • The Grounded Chain

    The Grounded Chain

    The Grounded Chain
    Rs.2,500.00 PKR
  • The Open Heart

    The Open Heart

    The Open Heart
    Rs.2,400.00 PKR
  • The Fearless Chain

    The Fearless Chain

    The Fearless Chain
    Rs.2,400.00 PKR
  • Eidi Envelopes

    Eidi Envelopes

    Eidi Envelopes
    Rs.1,500.00 PKR
  • Bleu Bracelet

    Bleu Bracelet

    Bleu Bracelet
    Rs.1,900.00 PKR
  • Chérie Earrings
    Sale

    Chérie Earrings

    Chérie Earrings
    Rs.2,000.00 PKR Rs.2,500.00 PKR
  • Adore Earrings

    Adore Earrings

    Adore Earrings
    Rs.1,800.00 PKR
  • Enchantress Earrings
    Sale

    Enchantress Earrings

    Enchantress Earrings
    Rs.1,600.00 PKR Rs.2,000.00 PKR
  • Velvetine Earrings
    Sale

    Velvetine Earrings

    Velvetine Earrings
    Rs.1,760.00 PKR Rs.2,200.00 PKR
  • Celestia Earrings
    Sale

    Celestia Earrings

    Celestia Earrings
    Rs.2,000.00 PKR Rs.2,500.00 PKR