Welcome to the world of Guftugu

I'm so glad you stopped by. Allow me to introduce myself to you.

I'm Sumal, Chartered Accountant by profession, on the mission to make my childhood dreams come true of opening my own jewelry store one day.

I have always been a daydreamer, making up stories in my head all the time and finding meaning in the mundane.

Being a true sentimental at heart, I have always given meaning to any piece of jewelry I have ever purchased and I found it being so much more precious to me because of that.

So, I decided to share this with the world through my own brand Guftugu.

I hope in this little world of ours, you'll find something meaningful for yourself or a loved one.

With Love,

A minimalist purple cursive signature or logo mark on a solid white background.

Meaningful by Design

Every piece we introduce has a meaning attached to it, so that you can tell your story when you wear it.

Packed with Love

Every order is packed by hand with a thank you note handwritten by our founder herself.

Made to be Kept

Little Keepsakes for all your big little moments that need to be celebrated & remembered.

What does Guftugu Mean?

'Guftugu' is an urdu word meaning 'to have a conversation'. Jewelry & accessories that tell your story are having a conversation about you with the world. Hence, Guftugu - a sentimantal jewelry brand that helps you tell your story through the accessories that you wear.

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